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UX design
Redrive
A car insurance app that will show you how to decrease insurance payments and encourage you to drive safe.
Axure Link: 5tfjtb.axshare.com
The problem
The driver want to know what he can do to make the insurance payments less as much as possible
Reasons to the problem
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The driver doesn't have a way to have a feedback on their driving so they don't know how to drive more safe
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The insurance company doesn't have information on the driver except ones that comes from declaration of credibility
The Research
I looked at the best apps in the field
Main Goals
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Decrease car payments to the driver
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make the driver drive safer in a friendly and fun way
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Make the driver continue using the app
AIG
Geico
Floowdrive
TrueMotion
Research Solutions
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The app will improve the driver's way of driving. It will check how the driver and his family drive and help them to improve by giving grades and explain their mistakes. on each stage the user will have the amount of money that he saved. the driver will know how much his progress is and what he can do to improve his driving.
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The app will report the progress to the insurance company so the user can have discounts on his car insurance
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The app will encourage the drivers to drive safe by let the user "compete" each other, who is having the most points and save more money.
The Solutions
A car insurance app that will show you how to decrease insurance payments and encourage you to drive safe
See information on each drive
learn what were your mistakes or if the car have an unusual Fuel consumption, and what place are you in the competition
Money saving
Find out how much money each driver saved in your insurance
The Value
My focus was on keeping the app loyal to two values
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Money saving
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Life saving
competition
the app encourage competition between the car drivers who have the highest grades and save the biggest amount of money
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